For individuals
Choose one person you have been thinking about. Send a quiet message that does not demand an answer or try to fix everything.
One person. One message. Today.
Make checking in part of everyday life. Notice someone, reach out without pressure, and keep the door open.
For workplaces
Create protected time for genuine check-ins, train managers to listen, and always signpost professional employee support.
For schools and communities
Use age-appropriate, safeguarding-led activities that teach listening, belonging and how to involve a trusted adult.
Helpful language
Try: “No need to reply.” “I’m here when you’re ready.” “Would listening or practical help feel useful?” Avoid minimising or forced positivity.
Take the pledge privately
No scores, public lists or pressure. Simply send one respectful message today and check in again when it feels appropriate.
Start a demo hug